Search results for "Affective commitment"
showing 10 items of 11 documents
Organizational commitment and its effects on organizational citizenship behavior in a high-unemployment environment
2016
[EN] Organizational commitment is an important concept in management and a construct on which extensive research exists. This study considers the relationship of the three dimensions of organizational commitment (affective, normative, and continuance commitment) with employees' organizational citizenship behavior in a high-unemployment environment. By analyzing the effect of high unemployment on the displacement of the self-concept from individual toward relational and collective levels, this work predicts differences in the effect of unemployment on each of the organizational-commitment dimensions. The results show that in a high-unemployment environment the affective and normative dimensi…
Network Overlap and Network Blurring in Online Social Networks
2016
Online communities and the online social networks embedded become a prominent medium for social interactions. The success of social media depends on usersâ willingness to continue investing their time and efforts in the absence of economic rewards, making psychological attachment critical to online communities. While prior studies identify that members do develop psychological commitment to online communities, why and how the commitment arises remain underexplored. This study focuses on the relationship between network overlap, a common feature of online social networks, and affective commitment to an online community. Drawing on the commitment theory and social network boundary theory, w…
Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs
2015
This empirical study examines three well-known leadership themes – organizational commitment, job satisfaction and organizational trust – from the perspective of Finnish and Estonian small and medium –sized enterprises (SMEs). The object of the study is to increase knowledge about organizational commitment and job attitudes affecting the formation of commitment. The study is cross-sectional, using previously gathered SME survey data. Organizational commitment is understood as a multidimensional construct. The study is interested especially in its affective component, which is considered to be the deepest form of organizational commitment and usually related to desirable behavioral outcomes.…
The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs
2018
Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of the SME towards their large partner. The model highlights the central role that different forms of power exercised by the large firm play in the process. A survey of 291 SMEs confirms the key hypotheses, including the mediating role of reward power. The effects of coercive power are noteworthy and they illustrate the complex and competing forces at play in influencing CSR behavioral change in SMEs. The research makes a novel contribution to practi…
The double-edge sword effect of interorganizational trust on involvement in interorganizational networks: The mediator role of affective commitment
2020
Abstract Some organizations collaborate with other partner organizations to reach common goals, establishing interorganizational networks. The governance of the network is often enacted by an interorganizational governing team composed of the directors or top managers of the partner firms. This team plans, manages, and supervises the advancement of the network’s common goals. The success of the network depends, to a large extent, on the involvement of the members of the governing team. In this study, we tested a multilevel model of the antecedents of the involvement of governing team members in the management activities of interorganizational networks. We examined whether the relationship b…
Enhancing organisational commitment through task significance: the moderating role of openness to experience
2020
International audience; Researchers have extensively explored the factors influencing employees’ organisational commitment. However, few studies make an explicit distinction between different commitment types when exploring its determinants, and the scholarly attention to individual differences is also limited. In this paper, we confirm that developing managerial interventions to enhance task significance can be useful to promote organisational commitment, but this relationship is contingent on the commitment type and the employees’ openness to experience. We focus on two forms of organisational commitment: affective and continuance commitment. Our study shows that task significance is a be…
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
2020
Abstract This paper examines the impact of perceived consistency in marketing communications on customer–brand relationship outcomes. The perception of consistent message and image through different marketing communication tools is one of the basic principles of the integrated marketing communications (IMC) approach. Although literature suggests that IMC might have an influence on customer–brand relationship outcomes, empirical evidence that supports this assumption is still weak and inconclusive. Three main brand relationship outcomes are established for the purpose of the study, i.e. trust, commitment, and loyalty. The relationships between perceived communication consistency and brand ou…
Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
2018
Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. Design/methodology/approach A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance. Findings According to the authors’ findings, …
Customer-based brand equity building
2016
The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…
The Influence of Emotion in the Management of Amateur Football Organizations.
2020
This article is oriented to the analysis of organisational and emotional variables in amateur sporting organizations. The general objective is to analyse the influence of organisational variables such as service quality, transactional leadership, and transformational leadership and emotional variables such as affective commitment, emotional attachment investment and emotional attachment dividend to predict the credibility that members of amateur sporting organisations perceive, as well as their degree of identification and loyalty. The opinions of 203 members of Chilean amateur football teams, (169 men and 34 women, with ages between 18 and 68 years (Mean=32.75 years, DT= 9.92) have been an…